Pigmenta
Tintacolors
Tintacolors
Challenge: Two major companies in the paint industry required brand development, positioning, and both digital and traditional marketing strategies.
Calvimonte/Globo Solution: We conducted in-depth market analysis for each brand, developing key visual identities and messages that differentiated them. We implemented 360° marketing campaigns, combining digital strategies (SEO, SEM, social media) with traditional actions (media advertising, events). Our focus was on highlighting product quality and innovation.
Key Results:
- Positioned Pigmenta and Tintacolors as leaders in their respective segments of the paint industry.
- Increased market share and sales volume.
- Improved brand perception and consumer loyalty.
- Expansion of the distribution network and brand reach.
