FAI Texas
Construction

Challenge: FAI Texas, a large construction firm based in Houston, needed to solidify its identity, enhance its market positioning, and strengthen its institutional relationships within a highly competitive industry.

Calvimonte/Globo Solution: We developed a comprehensive strategy focused on redefining FAI Texas’s corporate identity, ensuring it accurately reflected their scale, expertise, and commitment to quality. Our work extended to strategic brand positioning, differentiating them in the Houston construction market. Crucially, we also managed and amplified their institutional relations, fostering key connections with stakeholders, industry leaders, and potential partners to build trust and open new opportunities.

Key Results:

• Strengthened and modernized corporate identity, enhancing FAI Texas’s professional image.
• Improved market positioning, distinguishing FAI Texas as a leading and reliable construction partner in Houston.
• Enhanced institutional relationships, leading to increased industry recognition and potential for new business ventures.
• Consolidated FAI Texas’s reputation as a major player in the Texan construction sector.