Regency
Casinos
Casinos
Challenge:
To position a global casino brand in the local market, highlight promotions and events, and effectively communicate large payouts and monthly tournaments.
Calvimonte/Globo Solution:
We implemented a comprehensive marketing strategy that encompassed digital and traditional advertising, social media management, and specific campaigns for events and jackpots. Our focus was on creating engaging content that resonated with the local audience, emphasizing the exclusivity and excitement of the Regency experience.
Key Results:
- Increased brand recognition within the Mendoza territory.
- Significant rise in participation in promotions and events.
- Greater attendance at monthly table tournaments, solidifying the casino’s entertainment offerings.
- Positioned Regency Casino as the preferred destination for high-end gaming in the region.
